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| Criterion |  UX Research User Interviews |  Product Discovery Concierge MVP |  UX Design Customer Journey Canvas |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 30–60 min per interview | 1-4 Wochen | 1-3 h | 30-60 min |
Participantsdifferent | 1 participant per interview | 3-10 Kunden | 3-10 | 1-5 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Concierge Learnings, Service Blueprint, MVP Risks | Customer Journey Canvas, Pain Points, Experience Opportunities | Completed Experiment Canvas, Success Metric |
Tagsno overlap | QualitativeResearchCustomerDiscovery | MVPValidationServiceDiscovery | JourneyCustomerService designCanvas | ExperimentsValidationDiscoveryHypothesis |