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| Criterion |  UX Research User Interviews |  Knowledge Modeling Concept Mapping |  Product Discovery Learning Card |  Product Discovery MVP Test Matrix |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 30–60 min per interview | 1-2 h | 25-40 min | 45-75 min |
Participantsdifferent | 1 participant per interview | 1-8 | 1-5 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Concept Map, Relationship Labels, Knowledge Gaps | Learning Card with evidence and next action | Test Matrix, Test Plan |
Tagsno overlap | QualitativeResearchCustomerDiscovery | KnowledgeConceptsMappingSensemaking | ExperimentsValidationDiscoveryLearning | ExperimentsValidationDiscoveryOptions |