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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration of Stakeholder Salience Model with its method-specific working model.
Facilitation
Stakeholder Salience Model
Paper illustration of Power-Interest Grid with a method-specific labelled workspace.
Facilitation
Power Interest Grid
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When stakeholders appear to matter very differently, the Stakeholder Salience Model rates their actual priority through power, legitimacy, and urgency. It turns individual contributions into a visible selection. The result is captured as a Salience diagram and a class-based strategy.When many stakeholders compete for attention at once, the Power Interest Grid sorts them by influence and stake. It turns individual contributions into a visible selection. The result is captured as a Power Interest Grid and a stakeholder-specific strategy.
Complexitydifferent
LowLowMediumLow
Timedifferent
30–60 min per interview45-90 min60-90 min30-60 min
Participantsdifferent
1 participant per interview2-63-62-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryCommunication Plan, Channel Matrix, Message CadenceSalience Diagram, Strategy per ClassPower Interest Grid, Strategy per Stakeholder
Tagsno overlap
QualitativeResearchCustomerDiscovery
CommunicationStakeholdersDeliveryPlanning
StakeholdersFacilitationAlignmentGovernance
StakeholdersFacilitationAlignmentPlanning
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