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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration for Problem Framing Workshop.
Facilitation
Problem Framing Workshop
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When a team works on symptoms but the real question stays fuzzy, a Problem Framing Workshop sharpens the view of the right problem. It separates observation, interpretation, and target picture from each other.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
LowLowLowMedium
Timedifferent
30–60 min per interview45-90 min60-120 min1-2 h
Participantsdifferent
1 participant per interview2-64-104-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryCommunication Plan, Channel Matrix, Message CadenceProblem Statement, Scope Boundaries, Assumption List, Next Analysis QuestionsAlignment Map, Open Issues, Decision Questions
Tagsno overlap
QualitativeResearchCustomerDiscovery
CommunicationStakeholdersDeliveryPlanning
FacilitationAlignmentDiscovery
AlignmentStakeholdersStrategyFacilitation
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