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| Criterion |  UX Research User Interviews |  Delivery Communication Plan |  Product Discovery Opportunity Solution Tree |  Product Discovery Opportunity Interview |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 45-90 min | 1-2 h Setup, laufend | 30-60 min je Interview |
Participantsdifferent | 1 participant per interview | 2-6 | 2-6 | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Communication Plan, Channel Matrix, Message Cadence | Opportunity Solution Tree, Experiment Backlog, Learning Log | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | QualitativeResearchCustomerDiscovery | CommunicationStakeholdersDeliveryPlanning | DiscoveryOutcomesExperimentsOpportunity | DiscoveryInterviewsOpportunityCustomer |