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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Communication Plan
Delivery
Communication Plan
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of Dual Track Agile with its method-specific working model.
Product Discovery
Dual-Track Agile
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When uncertainty and delivery run in parallel, it separates learning work from implementation while keeping both connected. It prevents unvalidated ideas from falling directly into the delivery stream.
Complexitydifferent
LowLowLowMedium
Timedifferent
30–60 min per interview45-90 min30–60 minLaufend, Wochen bis Monate
Participantsdifferent
1 participant per interview2-64-84-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryCommunication Plan, Channel Matrix, Message CadenceEmpathy Map, Assumptions List, Research GapsDiscovery Backlog, Delivery Backlog, Experiment-Ergebnisse, Validierte Stories
Tagsno overlap
QualitativeResearchCustomerDiscovery
CommunicationStakeholdersDeliveryPlanning
SynthesisQualitativeWorkshop
AgileDiscoveryDelivery
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