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| Criterion |  UX Research User Interviews |  Operations Change Analysis |  Product Discovery Problem Interview |  Product Discovery Opportunity Interview |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | For a deviation after a change, the method isolates the influence of the altered condition. It narrows down which differences are relevant and which are just accompanying noise. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30–60 min per interview | 45-120 min | 30-60 min je Interview | 30-60 min je Interview |
Participantsdifferent | 1 participant per interview | 2-6 | 5-12 Interviews | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Change Matrix, Cause Hypotheses, Validation Questions, Action List | Problem Evidence, Risk Notes, Customer Segments | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | QualitativeResearchCustomerDiscovery | ChangeRoot causeTroubleshootingComparison | DiscoveryInterviewsValidation | DiscoveryInterviewsOpportunityCustomer |