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| Criterion |  UX Research User Interviews |  Business Strategy Balanced Scorecard |  Product Discovery Opportunity Interview |  Product Discovery Opportunity Solution Tree |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. |
Complexitydifferent | Low | High | Medium | Medium |
Timedifferent | 30–60 min per interview | Halber Tag bis mehrere Wochen | 30-60 min je Interview | 1-2 h Setup, laufend |
Participantsdifferent | 1 participant per interview | 4-12 | 5-12 Interviews | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Balanced Scorecard, Strategic Measures, Initiative Map | Interview Notes, Opportunity Themes, Customer Quotes | Opportunity Solution Tree, Experiment Backlog, Learning Log |
Tagsno overlap | QualitativeResearchCustomerDiscovery | StrategyMetricsExecution | DiscoveryInterviewsOpportunityCustomer | DiscoveryOutcomesExperimentsOpportunity |