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| Criterion |  UX Research User Interviews |  Business Strategy Balanced Scorecard |  UX Research HEART Framework |  Engineering Goal Question Metric |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. |
Complexitydifferent | Low | High | Medium | Medium |
Timedifferent | 30–60 min per interview | Halber Tag bis mehrere Wochen | 120 min initial, dann laufend | 90-180 min |
Participantsdifferent | 1 participant per interview | 4-12 | 3-6 | 3-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Balanced Scorecard, Strategic Measures, Initiative Map | HEART-GSM Table, Dashboard | GQM Table, Metric Profiles |
Tagsno overlap | QualitativeResearchCustomerDiscovery | StrategyMetricsExecution | MetricsUX researchMeasurementSatisfaction | MetricsMeasurementEngineeringAlignment |