View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research User Interviews |  Business Strategy Balanced Scorecard |  Facilitation Alignment Mapping |  Facilitation Power Interest Grid |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When many stakeholders compete for attention at once, the Power Interest Grid sorts them by influence and stake. It turns individual contributions into a visible selection. The result is captured as a Power Interest Grid and a stakeholder-specific strategy. |
Complexitydifferent | Low | High | Medium | Low |
Timedifferent | 30–60 min per interview | Halber Tag bis mehrere Wochen | 1-2 h | 30-60 min |
Participantsdifferent | 1 participant per interview | 4-12 | 4-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Balanced Scorecard, Strategic Measures, Initiative Map | Alignment Map, Open Issues, Decision Questions | Power Interest Grid, Strategy per Stakeholder |
Tagsno overlap | QualitativeResearchCustomerDiscovery | StrategyMetricsExecution | AlignmentStakeholdersStrategyFacilitation | StakeholdersFacilitationAlignmentPlanning |