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| Criterion |  UX Research User Interviews |  Decision Making Assumption Surfacing |  UX Research Empathy Mapping |  UX Research Personas |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | Low | Low | Low | Medium |
Timedifferent | 30–60 min per interview | 45-90 min | 30–60 min | 1-3 Tage |
Participantsdifferent | 1 participant per interview | 2-8 | 4-8 | Internes Team |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Assumption List, Critical Assumptions, Learning Plan | Empathy Map, Assumptions List, Research Gaps | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | QualitativeResearchCustomerDiscovery | AssumptionsRiskDecisionDiscovery | SynthesisQualitativeWorkshop | ResearchCustomerSynthesis |