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| Criterion |  UX Research User Interviews |  Decision Making Assumption Surfacing |  Facilitation Decision Jam |  Product Strategy DIBB |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitysame | Low | Low | Low | Low |
Timedifferent | 30–60 min per interview | 45-90 min | 60-90 min | 1-2 h |
Participantsdifferent | 1 participant per interview | 2-8 | 4-10 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Assumption List, Critical Assumptions, Learning Plan | Problem Cluster, Prioritized Challenge, Experiment | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | QualitativeResearchCustomerDiscovery | AssumptionsRiskDecisionDiscovery | FacilitationDecisionProblem solvingWorkshop | StrategyDecisionAssumptionsHypothesis |