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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitysame
LowLowLowLow
Timedifferent
30–60 min per interview45-90 min30-90 min1-2 h
Participantsdifferent
1 participant per interview2-82-82-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryAssumption List, Critical Assumptions, Learning PlanConstraint List, Hard/Soft Classification, Option Impact Notes, Decision BoundariesDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
QualitativeResearchCustomerDiscovery
AssumptionsRiskDecisionDiscovery
ConstraintsDecisionPlanningOptions
StrategyDecisionAssumptionsHypothesis
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