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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
30–60 min per interview45-60 min1-5 Tage1-2 Wochen pro Iteration
Participantsdifferent
1 participant per interview2-8Nutzertraffic2-6
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryAssumption map, Test backlog, Risk rankingClick Data, Interest Signal, Learning DecisionPrioritized Assumption List, Test Plan, Results Report
Tagsno overlap
QualitativeResearchCustomerDiscovery
AssumptionsRiskExperimentsValidation
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryAssumptions
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