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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Paper illustration of the Force Field Analysis working structure.
Decision Making
Force Field Analysis
Paper illustration for OODA Loop.
Decision Making
OODA Loop
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving.In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia.
Complexitydifferent
LowMediumLowMedium
Timedifferent
30–60 min per interview1-3 h45-90 min15-60 min je Zyklus
Participantsdifferent
1 participant per interview1-83-121-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryArgument Map, Evidence Gaps, Decision RationaleForce Field Map, Change Levers, Risk NotesSituation Assessment, Decision Loop, Action Updates
Tagsno overlap
QualitativeResearchCustomerDiscovery
SensemakingDecisionRationale
ChangeDecisionStrategy
DecisionChangeLearningStrategy
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