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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for ALPEN Method
Operations
ALPEN Method
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.With an overloaded day full of too many tasks, a realistic picture of the day emerges. The method connects estimating, deciding, and buffer thinking so planning fits available energy and time.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.
Complexitydifferent
LowLowMediumMedium
Timedifferent
30–60 min per interview10-20 min dailyWochen bis Monate je Goal1-2 h Setup, laufend
Participantsdifferent
1 participant per interview13-102-6
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryDaily Plan, Time Estimates, Review NotesGoals, Idea bank, Step-project list, Tasks, Learning reportsOpportunity Solution Tree, Experiment Backlog, Learning Log
Tagsno overlap
QualitativeResearchCustomerDiscovery
PlanningTime managementProductivityOperations
RoadmapOutcomesPlanningExperiments
DiscoveryOutcomesExperimentsOpportunity
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