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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for ALPEN Method
Operations
ALPEN Method
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.With an overloaded day full of too many tasks, a realistic picture of the day emerges. The method connects estimating, deciding, and buffer thinking so planning fits available energy and time.When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitydifferent
LowLowLowMedium
Timedifferent
30–60 min per interview10-20 min daily30-120 min30-60 min je Interview
Participantsdifferent
1 participant per interview12-65-12 Interviews
Formatdifferent
Workshop + asyncAsyncWorkshopWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryDaily Plan, Time Estimates, Review NotesObservation Notes, Improvement IdeasInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
QualitativeResearchCustomerDiscovery
PlanningTime managementProductivityOperations
LeanObservationProcessOperations
DiscoveryInterviewsOpportunityCustomer
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