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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for ALPEN Method
Operations
ALPEN Method
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.With an overloaded day full of too many tasks, a realistic picture of the day emerges. The method connects estimating, deciding, and buffer thinking so planning fits available energy and time.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.
Complexitydifferent
LowLowLowMedium
Timedifferent
30–60 min per interview10-20 min daily30–60 min1-3 Tage
Participantsdifferent
1 participant per interview14-8Internes Team
Formatdifferent
Workshop + asyncAsyncWorkshopWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryDaily Plan, Time Estimates, Review NotesEmpathy Map, Assumptions List, Research GapsPersona Profiles, Needs Summary, Scenario Notes
Tagsno overlap
QualitativeResearchCustomerDiscovery
PlanningTime managementProductivityOperations
SynthesisQualitativeWorkshop
ResearchCustomerSynthesis
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