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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for ALPEN Method
Operations
ALPEN Method
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.With an overloaded day full of too many tasks, a realistic picture of the day emerges. The method connects estimating, deciding, and buffer thinking so planning fits available energy and time.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitydifferent
LowLowLowMedium
Timedifferent
30–60 min per interview10-20 min daily45-90 min30-60 min je Interview
Participantsdifferent
1 participant per interview12-65-12 Interviews
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryDaily Plan, Time Estimates, Review NotesCommunication Plan, Channel Matrix, Message CadenceInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
QualitativeResearchCustomerDiscovery
PlanningTime managementProductivityOperations
CommunicationStakeholdersDeliveryPlanning
DiscoveryInterviewsOpportunityCustomer
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