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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration for Option Framing.
Decision Making
Option Framing
Paper illustration for Problem Framing Workshop.
Facilitation
Problem Framing Workshop
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question.When a team works on symptoms but the real question stays fuzzy, a Problem Framing Workshop sharpens the view of the right problem. It separates observation, interpretation, and target picture from each other.
Complexitydifferent
LowMediumMediumLow
Timedifferent
30–60 min per interview1-2 h45-120 min60-120 min
Participantsdifferent
1 participant per interview4-123-84-10
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryAlignment Map, Open Issues, Decision QuestionsOption Frames, Assumption Notes, Comparable Shortlist, Decision InputsProblem Statement, Scope Boundaries, Assumption List, Next Analysis Questions
Tagsno overlap
QualitativeResearchCustomerDiscovery
AlignmentStakeholdersStrategyFacilitation
OptionsDecision framingStrategyComparison
FacilitationAlignmentDiscovery
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