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| Criterion |  UX Research User Interviews |  UX Research Affinity Diagramming |  Product Strategy KPI Tree |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 30–60 min per interview | 45–90 min | 90-180 min initial, dann laufend |
Participantsdifferent | 1 participant per interview | 3-10 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Theme clusters, Insight statements, Opportunity areas | KPI Tree, Owner List |
Tagsno overlap | QualitativeResearchCustomerDiscovery | SynthesisQualitativeRoot cause | MetricsStrategyAlignmentMeasurement |
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