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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Accountability Ladder
Operations
Accountability Ladder
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration for Expectation Mapping.
Facilitation
Expectation Mapping
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.With defensive reactions to problems, the method shifts the view from justification to ownership. It makes visible which reaction stage a person or team is currently stuck on.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge.
Complexitydifferent
LowLowMediumLow
Timedifferent
30–60 min per interview20-45 min1-2 h45-90 min
Participantsdifferent
1 participant per interview1-84-123-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryOwnership Reflection, Action Commitment, Coaching NotesAlignment Map, Open Issues, Decision QuestionsExpectation Map, Alignment Notes, Agreements
Tagsno overlap
QualitativeResearchCustomerDiscovery
ResponsibilityLeadershipTeam
AlignmentStakeholdersStrategyFacilitation
AlignmentStakeholdersTeam
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