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| Criterion |  UX Research User Interviews |  Operations ABC Analysis |  Product Discovery MVP Test Matrix |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Low | Low | Medium | Low |
Timedifferent | 30–60 min per interview | 30-60 min | 45-75 min | 30-60 min |
Participantsdifferent | 1 participant per interview | 1-5 | 2-8 | 1-5 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | ABC Classification, Focus Rules, Control List | Test Matrix, Test Plan | Completed Experiment Canvas, Success Metric |
Tagsno overlap | QualitativeResearchCustomerDiscovery | PrioritizationOperationsPortfolio | ExperimentsValidationDiscoveryOptions | ExperimentsValidationDiscoveryHypothesis |