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| Criterion |  UX Research User Interviews |  Operations ABC Analysis |  Product Discovery Learning Card |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Low | Low | Low | Medium |
Timedifferent | 30–60 min per interview | 30-60 min | 25-40 min | 1-5 Tage |
Participantsdifferent | 1 participant per interview | 1-5 | 1-5 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Interview Notes, Themes, Insight Summary | ABC Classification, Focus Rules, Control List | Learning Card with evidence and next action | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | QualitativeResearchCustomerDiscovery | PrioritizationOperationsPortfolio | ExperimentsValidationDiscoveryLearning | ValidationExperimentsDemandDiscovery |