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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for ABC Analysis
Operations
ABC Analysis
Paper illustration of Lean UX Canvas with its method-specific working model.
UX Design
Lean UX Canvas
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.
Complexitydifferent
LowLowMediumMedium
Timedifferent
30–60 min per interview30-60 min2-3 h1-3 h
Participantsdifferent
1 participant per interview1-53-83-10
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryABC Classification, Focus Rules, Control ListCompleted Lean UX Canvas, Hypothesis list, First experimentCustomer Journey Canvas, Pain Points, Experience Opportunities
Tagsno overlap
QualitativeResearchCustomerDiscovery
PrioritizationOperationsPortfolio
CanvasHypothesisOutcomesDiscovery
JourneyCustomerService designCanvas
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