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| Criterion |  UX Research User Interviews |  Operations ABC Analysis |  UX Design Customer Journey Canvas |  Product Discovery Kano Model |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 30-60 min | 1-3 h | 1-2 Tage |
Participantsdifferent | 1 participant per interview | 1-5 | 3-10 | 10-50 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | ABC Classification, Focus Rules, Control List | Customer Journey Canvas, Pain Points, Experience Opportunities | Kano Matrix, Feature Classes, Priority Themes |
Tagsno overlap | QualitativeResearchCustomerDiscovery | PrioritizationOperationsPortfolio | JourneyCustomerService designCanvas | SatisfactionPrioritizationCustomer |