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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for ABC Analysis
Operations
ABC Analysis
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.
Complexitydifferent
LowLowMediumMedium
Timedifferent
30–60 min per interview30-60 min1-4 Wochen1-2 Tage
Participantsdifferent
1 participant per interview1-53-10 Kunden10-50
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryABC Classification, Focus Rules, Control ListConcierge Learnings, Service Blueprint, MVP RisksKano Matrix, Feature Classes, Priority Themes
Tagsno overlap
QualitativeResearchCustomerDiscovery
PrioritizationOperationsPortfolio
MVPValidationServiceDiscovery
SatisfactionPrioritizationCustomer
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