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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for ABC Analysis
Operations
ABC Analysis
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog.
Complexitydifferent
LowLowMediumMedium
Timedifferent
30–60 min per interview30-60 min1-4 Wochen60-90 min
Participantsdifferent
1 participant per interview1-53-10 Kunden3-8
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryABC Classification, Focus Rules, Control ListConcierge Learnings, Service Blueprint, MVP RisksPrioritization Canvas, Hypothesis Backlog
Tagsno overlap
QualitativeResearchCustomerDiscovery
PrioritizationOperationsPortfolio
MVPValidationServiceDiscovery
ExperimentsPrioritizationDiscoveryHypothesis
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