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| Criterion |  UX Research User Interviews |  Growth A/B Testing |  Product Discovery Smoke Test |  Product Discovery MVP Test Matrix |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. |
Complexitydifferent | Low | High | Low | Medium |
Timedifferent | 30–60 min per interview | 1-4 Wochen | 1-5 Tage | 45-75 min |
Participantsdifferent | 1 participant per interview | 1-6 | Nutzertraffic | 2-8 |
Formatdifferent | Workshop + async | Async | Async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note | Test Matrix, Test Plan |
Tagsno overlap | QualitativeResearchCustomerDiscovery | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth | ExperimentsValidationDiscoveryOptions |