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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.
Complexitydifferent
LowMediumLowMedium
Timedifferent
30–60 min per interview45-90 min25-40 min45-75 min
Participantsdifferent
1 participant per interview2-51-52-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryA3 Report, Action Plan, Root Cause AnalysisLearning Card with evidence and next actionTest Matrix, Test Plan
Tagsno overlap
QualitativeResearchCustomerDiscovery
LeanProblem solvingCoachingOperations
ExperimentsValidationDiscoveryLearning
ExperimentsValidationDiscoveryOptions
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