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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Paper illustration for Kepner-Tregoe
Operations
Kepner-Tregoe
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.For a disturbance that's hard to pin down, the method cleanly separates problem, cause, and decision. It reduces mixing when symptoms allow several interpretations.
Complexitydifferent
LowMediumLowHigh
Timedifferent
30–60 min per interview45-90 min30-120 min2-8 h
Participantsdifferent
1 participant per interview2-52-62-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryA3 Report, Action Plan, Root Cause AnalysisObservation Notes, Improvement IdeasProblem Analysis, Decision Analysis, Risk Plan
Tagsno overlap
QualitativeResearchCustomerDiscovery
LeanProblem solvingCoachingOperations
LeanObservationProcessOperations
Problem solvingRoot causeDecisionOperations
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