View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Usability Testing |  Product Discovery Wizard of Oz Test |  Innovation Design Thinking |  Product Discovery Concierge MVP |
|---|---|---|---|---|
Purposedifferent | When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down. | When a new experience would still be too expensive to automate for real, it simulates the outcome behind the scenes. It checks user reaction and value before the technology disappears. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitydifferent | Medium | High | High | Medium |
Timedifferent | 1-2 h je Session | 2-10 Tage | 1 Tag bis mehrere Wochen | 1-4 Wochen |
Participantsdifferent | Based on research question | 5-20 Nutzer | 4-10 | 3-10 Kunden |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Usability Issues, Severity List, Recommendations | Prototype Learnings, Manual Effort Notes, Risk List | Problem Statement, Prototype, Test Learnings | Concierge Learnings, Service Blueprint, MVP Risks |
Tagsno overlap | ValidationUXPrototype | PrototypeValidationMVP | InnovationPrototypeResearch | MVPValidationServiceDiscovery |