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Criterion
Paper illustration of a participant using a prototype while an observer takes notes beside a highlighted usability issue.
UX Research
Usability Testing
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Purposedifferent
When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.
Complexitydifferent
MediumMediumLowHigh
Timedifferent
1-2 h je Session30-60 min je Interview30–60 min per interview4-5 Tage
Participantsdifferent
Based on research question5-12 Interviews1 participant per interview5-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Usability Issues, Severity List, RecommendationsProblem Evidence, Risk Notes, Customer SegmentsInterview Notes, Themes, Insight SummaryPrototype, Test Findings, Decision Rationale
Tagsno overlap
ValidationUXPrototype
DiscoveryInterviewsValidation
QualitativeResearchCustomerDiscovery
Design sprintPrototypeValidationInnovation
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