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| Criterion |  UX Research Usability Testing |  UX Research Personas |  Product Discovery Concierge MVP |  UX Research User Interviews |
|---|---|---|---|---|
Purposedifferent | When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-2 h je Session | 1-3 Tage | 1-4 Wochen | 30–60 min per interview |
Participantsdifferent | Based on research question | Internes Team | 3-10 Kunden | 1 participant per interview |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Usability Issues, Severity List, Recommendations | Persona Profiles, Needs Summary, Scenario Notes | Concierge Learnings, Service Blueprint, MVP Risks | Interview Notes, Themes, Insight Summary |
Tagsno overlap | ValidationUXPrototype | ResearchCustomerSynthesis | MVPValidationServiceDiscovery | QualitativeResearchCustomerDiscovery |