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Criterion
Paper illustration of a participant using a prototype while an observer takes notes beside a highlighted usability issue.
UX Research
Usability Testing
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Purposedifferent
When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-2 h je Session30-60 min je Interview25-40 min1-2 h Setup, laufend
Participantsdifferent
Based on research question5-12 Interviews1-52-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Usability Issues, Severity List, RecommendationsInterview Notes, Opportunity Themes, Customer QuotesLearning Card with evidence and next actionOpportunity Solution Tree, Experiment Backlog, Learning Log
Tagsno overlap
ValidationUXPrototype
DiscoveryInterviewsOpportunityCustomer
ExperimentsValidationDiscoveryLearning
DiscoveryOutcomesExperimentsOpportunity
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