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Criterion
Paper illustration of a participant using a prototype while an observer takes notes beside a highlighted usability issue.
UX Research
Usability Testing
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-2 h je Session1-4 Wochen30–60 min per interview30-60 min
Participantsdifferent
Based on research question3-10 Kunden1 participant per interview1-5
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Usability Issues, Severity List, RecommendationsConcierge Learnings, Service Blueprint, MVP RisksInterview Notes, Themes, Insight SummaryCompleted Experiment Canvas, Success Metric
Tagsno overlap
ValidationUXPrototype
MVPValidationServiceDiscovery
QualitativeResearchCustomerDiscovery
ExperimentsValidationDiscoveryHypothesis
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