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Criterion
Paper illustration of a participant using a prototype while an observer takes notes beside a highlighted usability issue.
UX Research
Usability Testing
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
1-2 h je Session1-4 Wochen1 Tag bis mehrere Wochen1-5 Tage
Participantsdifferent
Based on research question3-10 Kunden4-10Nutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopAsync
Outputdifferent
Usability Issues, Severity List, RecommendationsConcierge Learnings, Service Blueprint, MVP RisksProblem Statement, Prototype, Test LearningsClick Data, Interest Signal, Learning Decision
Tagsno overlap
ValidationUXPrototype
MVPValidationServiceDiscovery
InnovationPrototypeResearch
ValidationExperimentsDemandDiscovery
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