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| Criterion | ![]() UX Research Usability Testing | ![]() Decision Making Assumption Surfacing | ![]() Innovation Design Thinking | ![]() Product Discovery Concierge MVP |
|---|---|---|---|---|
Purposedifferent | When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitydifferent | Medium | Low | High | Medium |
Timedifferent | 1-2 h je Session | 45-90 min | 1 Tag bis mehrere Wochen | 1-4 Wochen |
Participantsdifferent | Based on research question | 2-8 | 4-10 | 3-10 Kunden |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Usability Issues, Severity List, Recommendations | Assumption List, Critical Assumptions, Learning Plan | Problem Statement, Prototype, Test Learnings | Concierge Learnings, Service Blueprint, MVP Risks |
Tagsno overlap | ValidationUXPrototype | AssumptionsRiskDecisionDiscovery | InnovationPrototypeResearch | MVPValidationServiceDiscovery |



