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| Criterion | ![]() Innovation TRIZ | ![]() Business Strategy Blue Ocean Strategy Canvas | ![]() Innovation Morphological Analysis |
|---|---|---|---|
Purposedifferent | For technical contradictions or trade-offs, the method looks for solutions that resolve opposing requirements at the same time. It translates limits into an explicit picture of conflict that becomes workable. This produces not just compromises but more elegant principles. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | High | Medium | Medium |
Timedifferent | 1-4 h | 2-4 h | 1-3 h |
Participantsdifferent | 2-8 | 3-10 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Contradiction Statement, Inventive Principles, Solution Concepts | Strategy Canvas, Value Curve, ERRC Actions | Morphological Box, Concept Combinations, Idea Shortlist |
Tags1 shared | InnovationProblem solvingContradictionsCreativity | StrategyPositioningInnovationValue | IdeationInnovationCreativity |
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