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| Criterion |  UX Research Tree Testing |  Product Discovery Wizard of Oz Test |  UX Research First-click Testing |  Innovation Design Sprint |
|---|---|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When a new experience would still be too expensive to automate for real, it simulates the outcome behind the scenes. It checks user reaction and value before the technology disappears. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. |
Complexitydifferent | Medium | High | Low | High |
Timedifferent | 1-2 Tage | 2-10 Tage | 1-2 Tage | 4-5 Tage |
Participantsdifferent | Based on research question | 5-20 Nutzer | 10-30 | 5-8 |
Formatdifferent | Async | Workshop + async | Async | Workshop |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | Prototype Learnings, Manual Effort Notes, Risk List | Click Heatmap, Success Rate, Design Recommendations | Prototype, Test Findings, Decision Rationale |
Tagsno overlap | Information architectureNavigationFindability | PrototypeValidationMVP | UXNavigationFindabilityValidation | Design sprintPrototypeValidationInnovation |