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Criterion
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
First-click Testing method illustration showing its working structure
UX Research
First-click Testing
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
MediumLowLowMedium
Timedifferent
1-2 Tage30–60 min per interview1-2 Tage1-5 Tage
Participantsdifferent
Based on research question1 participant per interview10-30Nutzertraffic
Formatdifferent
AsyncWorkshop + asyncAsyncAsync
Outputdifferent
Findability Metrics, Path Analysis, Revised IAInterview Notes, Themes, Insight SummaryClick Heatmap, Success Rate, Design RecommendationsClick Data, Interest Signal, Learning Decision
Tagsno overlap
Information architectureNavigationFindability
QualitativeResearchCustomerDiscovery
UXNavigationFindabilityValidation
ValidationExperimentsDemandDiscovery
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