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| Criterion |  UX Research Tree Testing |  UX Research User Interviews |  Product Discovery Concierge MVP |  UX Research First-click Testing |
|---|---|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-2 Tage | 30–60 min per interview | 1-4 Wochen | 1-2 Tage |
Participantsdifferent | Based on research question | 1 participant per interview | 3-10 Kunden | 10-30 |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | Interview Notes, Themes, Insight Summary | Concierge Learnings, Service Blueprint, MVP Risks | Click Heatmap, Success Rate, Design Recommendations |
Tagsno overlap | Information architectureNavigationFindability | QualitativeResearchCustomerDiscovery | MVPValidationServiceDiscovery | UXNavigationFindabilityValidation |