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Criterion
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Surveys method illustration showing its working structure
UX Research
Surveys
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Purposedifferent
When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.
Complexitydifferent
MediumMediumHighHigh
Timedifferent
1-2 Tage3-14 Tage4-5 Tage1 Tag bis mehrere Wochen
Participantsdifferent
Based on research question50+5-84-10
Formatdifferent
AsyncAsyncWorkshopWorkshop
Outputdifferent
Findability Metrics, Path Analysis, Revised IASurvey Results, Charts, Segment InsightsPrototype, Test Findings, Decision RationaleProblem Statement, Prototype, Test Learnings
Tagsno overlap
Information architectureNavigationFindability
QuantitativeResearchValidation
Design sprintPrototypeValidationInnovation
InnovationPrototypeResearch
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