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Criterion
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-2 Tage1-5 Tage45-60 min1-5 Tage
Participantsdifferent
Based on research questionNutzertraffic2-8Nutzertraffic
Formatdifferent
AsyncAsyncWorkshop + asyncAsync
Outputdifferent
Findability Metrics, Path Analysis, Revised IAInterest Metrics, Conversion Signal, Learning NoteAssumption map, Test backlog, Risk rankingClick Data, Interest Signal, Learning Decision
Tagsno overlap
Information architectureNavigationFindability
ValidationExperimentsDemandGrowth
AssumptionsRiskExperimentsValidation
ValidationExperimentsDemandDiscovery
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