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| Criterion |  UX Research Tree Testing |  Decision Making Pre-Mortem |  Business Strategy VRIO Framework |  Business Strategy Value Chain Analysis |
|---|---|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 1-2 Tage | 20–45 min | 90-180 min | Half day |
Participantsdifferent | Based on research question | Small cross-functional group | 3-6 | 3-8 |
Formatdifferent | Async | Workshop | Workshop | Workshop |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | Risk list, Mitigation plan, Assumption log | VRIO Table, Strategic Actions | Value Chain Map, Lever List |
Tagsno overlap | Information architectureNavigationFindability | RiskDecisionFailurePlanning | StrategyDiagnosisBusiness modelCapability | StrategyBusiness modelDiagnosisAnalysis |