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| Criterion |  UX Research Tree Testing |  Decision Making Pre-Mortem |  Growth A/B Testing |  Decision Making Assumption Surfacing |
|---|---|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. |
Complexitydifferent | Medium | Low | High | Low |
Timedifferent | 1-2 Tage | 20–45 min | 1-4 Wochen | 45-90 min |
Participantsdifferent | Based on research question | Small cross-functional group | 1-6 | 2-8 |
Formatdifferent | Async | Workshop | Async | Workshop + async |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | Risk list, Mitigation plan, Assumption log | Experiment results, Decision log, Learning summary | Assumption List, Critical Assumptions, Learning Plan |
Tagsno overlap | Information architectureNavigationFindability | RiskDecisionFailurePlanning | ExperimentsGrowthAnalyticsValidation | AssumptionsRiskDecisionDiscovery |