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| Criterion |  UX Research Tree Testing |  UX Research Personas |
|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitysame | Medium | Medium |
Timedifferent | 1-2 Tage | 1-3 Tage |
Participantsdifferent | Based on research question | Internes Team |
Formatdifferent | Async | Workshop + async |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | Information architectureNavigationFindability | ResearchCustomerSynthesis |
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