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Criterion
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-2 Tage1-2 h Setup, laufend1-5 Tage25-40 min
Participantsdifferent
Based on research question2-6Nutzertraffic1-5
Formatdifferent
AsyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Findability Metrics, Path Analysis, Revised IAOpportunity Solution Tree, Experiment Backlog, Learning LogClick Data, Interest Signal, Learning DecisionLearning Card with evidence and next action
Tagsno overlap
Information architectureNavigationFindability
DiscoveryOutcomesExperimentsOpportunity
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryLearning
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