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Criterion
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
First-click Testing method illustration showing its working structure
UX Research
First-click Testing
Purposedifferent
When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-2 Tage30-60 min je Interview1-2 h Setup, laufend1-2 Tage
Participantsdifferent
Based on research question5-12 Interviews2-610-30
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Findability Metrics, Path Analysis, Revised IAInterview Notes, Opportunity Themes, Customer QuotesOpportunity Solution Tree, Experiment Backlog, Learning LogClick Heatmap, Success Rate, Design Recommendations
Tagsno overlap
Information architectureNavigationFindability
DiscoveryInterviewsOpportunityCustomer
DiscoveryOutcomesExperimentsOpportunity
UXNavigationFindabilityValidation
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