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Criterion
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
First-click Testing method illustration showing its working structure
UX Research
First-click Testing
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Purposedifferent
When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-2 Tage1-3 Wochen1-2 Tage60-120 min
Participantsdifferent
Based on research question5-12 Interviews10-303-6
Formatdifferent
AsyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Findability Metrics, Path Analysis, Revised IAJob Stories, Outcome Statements, Opportunity ListClick Heatmap, Success Rate, Design RecommendationsOpportunity Score Table, Top Outcomes
Tagsno overlap
Information architectureNavigationFindability
CustomerOutcomesNeeds
UXNavigationFindabilityValidation
PrioritizationDiscoveryOutcomesNeeds
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